Milestone

For 40 years, Newera has supplied quality equipment, materials and tools in the tyre retreading, automotive and tyre servicing, as well as industrial sectors throughout Asia and has earned a reputation for being the most reliable supply source:

• Tyre Retreading products consist of the complete range of equipment for retreading of passenger and truck tyres. Key products are tyre inspection machines, buffing machines, building machines and curing chambers for the vulcanizing of tyres.
• Automotive and Tyre Servicing products consist of equipment like tyre changers, wheel balancers, car alignment machines, hydraulic lifters, spray painting booths, automotive body repair, car wash and lubrication equipment.
• Industrial Tools products consist of tools used in metal fabrication and engineering companies, factory production lines, automotive assembly plants, shipyards and the semiconductor and concrete industries.

In 1968, Newera revolutionalized the way tyres were traditionally changed by introducing the first mechanical tyre changer, replacing the crude tools used in many tyre shops. Over the years, the company anticipated the growing requirements in the transport industry and introduced a whole series of automotive, tyre servicing and retreading equipment.

Newera has offices throughout Malaysia, Singapore, and more recently, in China. Together they cover the entire Asia region. Our domestic and regional growth in the market can be attributed to the Company’s commitment to quality in all aspects of the business – from quality products and a knowledgeable sales team, to efficient delivery, the best training available as well as an attentive and effective after-sales support network. Resolving the customer’s problem to satisfaction is probably an unspoken motto in the Company.

In 1991, a new milestone was reached: Newera Engineering was established as a base to manufacture tyre retreading equipment. At that time, this was seen a brave new move away from the tried and tested source of imported equipment from Europe and the US. During these twelve years, the company has come a long way and has since relocated to a brand new location in Kota Kemuning in 2001. During this time, Newera Engineering has manufactured its fair share of equipment, and is well on the way to achieve its vision of being a total solution provider. It not only supplies quality equipment and parts that are viable option to imported equipment, but also provides services such as the planning and design of factory layouts, equipment installation, training, and after –sales maintenance support.

In July 2007, the merging of Newera Retread Division within Newera Equipment Supply with Newera Engineering Sdn Bhd, and was renamed to Newera Retread Equipment Sdn Bhd,

Long known for its excellent training programs for customers who purchase equipment from the Company, Newera raised the bar for customer training again in 2000: it applied for Sijil Kemahiran Malaysia (SKM) certification from the Ministry of Human Resource and, with approval in the same year, was recognized as an approved accreditation training centre for the tyre-servicing industry. The Newera Training Centre moved to its new premises in Sunway in 2002 and with its state-of-the-art equipment and facilities, coupled with well-respected trainers, is now positioned as the place to receive effective training in the tyre servicing industry.

As China roars its way into the 21st century, Newera has also positioned itself in that market. Newera International (Shanghai) was established in 2001 on top of the base that was Newera representative office in Shanghai. From this dynamic city, every effort is placed into emerging from the competition as one of the market leaders in China.

In 2003, establishment of Newera Tyre Recycling (Wuxi) Co Ltd, manufacturing of tyre retreading equipment and precure tread liner, and also one of tyre retreading training facilities, production started in 2nd quarter of year 2005.

Newera’s reputation in consistently delivering quality equipment and accessories, as well as excellent sales advice, delivery, and after-sales support has earned us the respect of the industry. In addition, our value of collaboration has served us well as it ensured stable and honorable relationships with all our suppliers, partners, and valued customers. It is a standard we will uphold as we expand our position in the Asian region, boosting our vertical integration plans, fostering closer ties with our stakeholders, and striving to bring even more value to our customers.

With 40 years of experience behind us, our customers can rest assured that our commitment to quality products and service excellence remains a top priority to the Company as we stride into the next decade!